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Why Offlining?

Short answer: We persuade for a living. We've devoted much of the last couple of decades to convincing you to log on, click here, call now, surf, search, pay bills in your underwear, trade from the beach, add "friends" to your digital network and, as AT&T once famously promised in their "You Will" campaign, tuck your children in from your mobile device. Then one day we made a mistake -- we looked up. We took our eyes off the screen long enough to see. We noticed we had kids and wives. We took in the way leaves open their faces to the sun. We reacquainted ourselves with the sounds birds make. And we realized these things could no longer compete. Click to continue reading ------

Some Ugly Facts About Life Online:

Some experts believe excessive use of the Internet, cell phones and other technologies can cause us to become more impatient, impulsive, forgetful and even more narcissistic.
"The technology is rewiring our brains,” said Nora Volkow, director of the National Institute of Drug Abuse and one of the world’s leading brain scientists. She and other researchers compare the lure of digital stimulation less to that of drugs and alcohol than to food and sex, which are essential but counterproductive in excess.
While most Americans say devices like smartphones, cellphones and personal computers have made their lives better and their jobs easier, some say they have been intrusive, increased their levels of stress and made it difficult to concentrate, according to a New York Times/CBS News poll.

Source: NYTimes, "Hooked on Gadgets"

Offlining Launches Ad Campaign

Take a look at the first round of Offlining ads, part of an initial $100,000 campaign to convince people all over the English-reading world to take a fresh look at their Off Buttons. Mark’s agency, DIGO, created these. According to the copywriter, “These are just the beginning. We had a lot of other ideas, but then promptly decided to spend the afternoon Offlining.”

More and better are promised soon.

More Offlining Card Choices

The Offlining Resolution — Take the Pledge.

Let’s take this slow — there’s no rush. Simply pledge to have ten No-Device Dinners between now and Thanksgiving Day 2010. Then make Thanksgiving Day a No-Device Day. Use the time you would have spent online to notice the people in your life who are thankful — including you!

The Offline Sabbath

You don’t have to be religious to love the idea of a sabbath, a weekly day for reconnecting with the truly important things, the most deeply satisfying things in life. Simple choose your day of the week, and keep sundown to sundown a device-free. We’d love to hear about your experiences!

See the Offlining Inc. Ads.

We’ve made our money getting you online, and now we’re spending it to help you get off, at least from time to time! Check out the creativity from Mark’s advertising agency, DIGO (digobrands.com).